How Three helped Zurich deliver a state of the art risk management service for their brokers and farm customers that’s transformed a previously cumbersome industry process by developing a mobile solution which has significantly helped Zurich grow their business.
Zurich Insurance is one of Ireland’s leading general insurance companies and offers a range of products including home, private motor, commercial property, business and professional indemnity insurance. It employs over 400 people across its locations in Dublin and Wexford. Farm insurance was one gap in its portfolio that it was working hard to fill. In 2012, the company launched a farm insurance proposition into a segment dominated by two competitors. Within two years Zurich had significantly grown its share of the broker market. “Insurance is all about protecting what customers’ value and providing an excellent, effortless service. Our product is fantastic and the price competitive, so we achieved a great footing in a short space of time, but we were convinced there was a better way for brokers to meet the insurance and risk management needs of farmers,” says Doyle. The rural nature of the farming sector means brokers were traveling long distances to meet their customers. They would survey the property, have a look at the farmer’s current pricing structure, take down the details, return to their office and submit the forms to the insurer before being able to offer a quote. This was a cumbersome industry process for insurers, brokers and farm customers.